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Express Your Inner Elfie this Christmas! – Briefing Document for businesses

Express Your Inner Elfie this Christmas!

 Augmented Reality Christmas Campaign

elfie banner

In the lead up to Christmas, we are pleased to be launching the exciting ‘Express your Inner Elfie’ Interactive Christmas Campaign. From the 17th November 2017 right up until the 6th January 2018, our new Augmented Reality App, ‘Go Bournemouth Coast’ will attract people to your business, whilst also providing your customers with some festive fun!

What’s Happening?

Throughout the Christmas season, twelve Virtual Elves will be visiting a wide variety of businesses within our coastal district. Shoppers and customers will need to get exploring local businesses to find and unlock the twelve elves of Christmas.  To be entered into our competition, they will need to take virtual ‘elfies’ in your business before uploading them onto social media using the hashtag #TakeAnElfie. They will then have a chance to win a number of exciting prizes.

Getting Involved

Taking part couldn’t be simpler. You can invite all your customers to get involved and download the ‘Go Bournemouth Coast’ app on their smartphone or Android devices. Next, you will need to encourage your customers to ‘Express their Inner Elfie’ and upload photos with the virtual elves onto Facebook and Twitter using our hashtag #TakeAnElfie to enter the prize draw. There are prizes up for grabs for people of all ages so please do encourage everyone to get involved.

The Benefits                                                   

We have launched this campaign following the great success of our #LoveBournemouthBunnies Easter Campaign. We will now be enhancing our offering and utilising the latest augmented reality technology to get more shoppers out and about this Christmas. With excellent prizes on offer, our #TakeAnElfie campaign will provide an excellent incentive for customers to visit your business over the festive season. It will also raise awareness for your business and engage customers in a friendly way to increase footfall across our trading districts.

As a participant, you will receive great exposure for your business on our social media pages, through our PR, leaflets, website and more!

Connect

We’ll be offering clues as to the location of each elf on our social media pages and in the app. Spreading awareness for your business through our posts, we invite you to connect with our social media pages and get sharing to keep your customers up to speed with clues to where they can find all of Santa’s little helpers.

Facebook: www.facebook.com/bournemouthseasons

Twitter: www.twitter.com/bmthseasons

For more information about our #TakeAnElfie competition and to download the app visit www.gobournemouthcoast.co.uk.

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01202 291200

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Info@coastalbid.co.uk

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St Peters Road
Bournemouth
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