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It’s a bird! It’ a plane! It’s a Bunny!? Bournemouth’s Easter Campaign Launches

  • Flying into action the Bournemouth business community has launched the Love Bournemouth Bunnies 2018 competition, with a new augmented reality twist.
  • photograph by Hattie Miles ... 13.03.2018 ... Love Bournemouth Bunnies whizz down the zip wire from the end of Bournemouth Pier.

    photograph by Hattie Miles … 13.03.2018 … Love Bournemouth Bunnies whizz down the zip wire from the end of Bournemouth Pier.

A herd of ‘giant bunnies’ have flown from Bournemouth Pier and across the sky to mark the launch of ‘Love Bournemouth Bunnies’, a special Easter campaign which is uniting Bournemouth’s coastal businesses. Following the brave bunny stunt, near to 50 local businesses managers and decision makers gathered at Rock Reef to celebrate the start of the campaign. A fun, free and interactive activity, Love Bournemouth Bunnies is a special ‘Easter hunt’ aimed at encouraging local residents and visitors to hop, bound and bounce across Bournemouth’s coastal areas in search of over 100 golden and virtual bunnies.

Returning for 2018, last year’s Easter competition saw hundreds of adventurous families locate and take selfies with golden bunny statues situated in local businesses. Aiming to repeat this success, the new competition challenges people to explore Bournemouth’s coastal areas, enter a greater number of businesses and find as many bunnies as possible using the free Go Bournemouth Coast app.

Stefan Krause, Bournemouth Coastal BID Manager, said:

“We’re thrilled to launch the Love Bournemouth Bunnies competition for 2018. There’s more businesses involved, more golden bunnies to find, bigger prizes on offer and an added augmented reality level. Hopefully, this will get more families, out and about exploring Bournemouth’s coastal areas over Easter. I urge you fly like the wind and find as many bunnies as you can before it’s too late!’’

Sarah Hunter, Group Marketing Manager from RockReef who hosted the launch event said:

“We had a great time helping launch the competition, with human sized bunnies flying down our Pier to beach zipline. It’s great to be a part of this exciting competition. Last year we had lots of visitors take selfies with our golden bunny and we can’t wait to see even more visitors take part in this year’s family friendly activity.’’

Aside from the 100 physical golden bunnies, the free Go Bournemouth Coast augmented reality app is providing a new enhancement to the competition, adding an extra 11 exclusively virtual bunnies for people to find. Utilising the Go Bournemouth Coast App on their Android or mobile devices, participants must upload their images with both the physical and virtual bunnies to social media using the hashtag #GoBoCoast. Uploading more bunny selfies will unlock different game levels. Each level will include a draw for a local shopping voucher of ever-increasing value:

  • Gold £1000 Shopping Voucher: Unlock and share images with 6 bunnies
  • Silver £500 Shopping Voucher: Unlock and share images with 4 bunnies
  • Bronze £250 Shopping Voucher: Unlock and share images with 2 bunnies

To find the bunnies, participants must watch out for clues on the Go Bournemouth Coast app, plus Bournemouth Seasons and associated business social media pages. Part of a number of locally planned Easter activities, the Coastal BID will also be bringing fun Easter Weekend events to Boscombe on the 31st March and Southbourne on 2nd April. This will include children’s entertainment and a giant golden bunny in Southbourne to celebrate the season.

To download the Go Bournemouth Coast app, visit: www.gobournemouthcoast.co.uk.

To find out more about the Coastal BID, please visit www.coastalbid.co.uk. To find out more about their seasonal events, activities and local business promotions, you can connect via social media; Facebook (@bournemouthseasons) Twitter (@bmthseasons).

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