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Love Bournemouth Bunnies is back for 2018!

Following the success of last years campaign, over 100 Bournemouth businesses are uniting to bring back the Love Bournemouth Bunnies competition, with a new augmented reality twist.

love bournemouth bunnies advertFollowing the success of last years campaign, over 100 Bournemouth businesses are uniting to bring back the Love Bournemouth Bunnies competition, with a new augmented reality twist.

The popular Love Bournemouth Bunnies hunt and prize competition is returning for Easter 2018. Providing a fun and interactive activity, the prize competition will encourage local residents and visitors to hop, bound and bounce across Bournemouth’s coastal areas in search of over 100 golden and virtual bunnies.

Last year, hundreds of people took part in the competition, which encouraged participants to locate and take selfies with golden bunny statues situated in local businesses. With even more businesses involved, the new competition challenges families to explore Bournemouth’s coastal areas and find as many bunnies as possible between the 15th March and 9th April 2018.

Aside from hundreds of physical golden bunnies, the Go Bournemouth Coast augmented reality app will add a new layer to the competition, providing an extra 11 exclusively virtual bunnies for people to find. Utilising the Go Bournemouth Coast App on their Android or mobile devices, participants must upload their images with both the physical and virtual bunnies to social media using the hashtag #GoBoCoast. Uploading more bunny selfies will unlock different game levels. Each level will include a draw for a local shopping voucher of ever-increasing value:

  • Gold £1000 Shopping Voucher: Unlock and share images with 6 bunnies
  • Silver £500 Shopping Voucher: Unlock and share images with 4 bunnies
  • Bronze £250 Shopping Voucher: Unlock and share images with 2 bunnies

Stefan Krause, Bournemouth Coastal BID Manager, said:

“Hugely successful, last year Love Bournemouth Bunnies contributed to a Bournemouth coastal footfall increase of 3.1% over the Easter period. Families can now look forward to another exciting Easter hunt with both virtual and physical bunnies hidden across town. Make sure you download the Go Bournemouth Coast app for clues, hints and the latest news. It’ll improve your chances for winning some amazing shopping vouchers.’’

To find the bunnies, participants will need to watch out for clues on the Go Bournemouth Coast app, plus Bournemouth Seasons and associated business social media pages. Part of a number of locally planned Easter activities, the Coastal BID will also be bringing fun Easter Weekend events to Boscombe on the 31st March and Southbourne on 2nd April. This will include children’s entertainment and a giant golden bunny in Southbourne to celebrate the season.

To download the Go Bournemouth Coast app, visit: www.gobournemouthcoast.co.uk.

To find out more about the Coastal BID, please visit www.coastalbid.co.uk. To find out more about their seasonal events, activities and local business promotions, you can connect via social media; Facebook (@bournemouthseasons) Twitter (@bmthseasons).

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