Observer representing NCTA
The National Coastal Tourism Academy was set up in 2013, funded by the Coastal Communities Fund to understand the nature of coastal tourism. The NCTA works to accelerate growth in the Visitor Economy focused on improving the visitor experience, supporting industry and bridging gaps in research for coastal tourism development.
The Academy is unique in England and stands among a very few institutions internationally with a defined purpose to develop tourism and learning for the benefit of growth. Its governance brings industry, academia and the public sector together to inform, shape and execute the work of the NCTA.
Based on the south coast of England in Bournemouth, the NCTA works with domestic and international organisations, such as the Chinese Tourism Academy. The Academy’s director is Samantha Richardson.
For more information, please visit www.coastaltourismacademy.co.uk