We are investing £50,000 this autumn which will help drive new enquiries to the tourism website. To take advantage of this free marketing accomodation providers can send us autumn offers to appear on bournemouth.co.uk/autumn
The ‘All in Bournemouth’ campaign highlights the range of events and activities available for visitors staying in Bournemouth this autumn. The external marketing will concentrate on attracting new visitors to Bournemouth. Cross-track posters will be displayed in London Underground stations from week commencing 22 September. These will promote Bournemouth as an autumn destination.
The call to action will be to visit the dedicated autumn pages on the Bournemouth Tourism website.
Adverts have been running from 8 September on Facebook, Google AdWords and Google banner ads. These will again promote the ‘All in Bournemouth’ campaign and the bournemouth.co.uk/autumn pages.
The ‘Capture the Moment’ competition will also feature, to encourage maximum response.