All you need to know is here, but you did miss out on the chance to win £500 marketing spend*!
A meeting was held this afternoon (Tuesday 22nd July, kindly hosted by The Elstead Hotel) to equip Coastal BID accommodation providers with all the information to plan your autumn marketing, in line with the BID’s national marketing for Autumn 2014. Those who came along were first to see what the campaign will look like, and had the chance to feed in their views.
Kevin Cowlard of tandi creative media, who are partnering with the BID to deliver this campaign, gave details of the target market, and how two different approaches are being taken. The BID is concentrating on attracting new visitors to Bournemouth, whilst the marketing pack being developed for accommodation providers will enable you to encourage previous guests to return this autumn.