Tandi creative media were chosen, following a tender process, to deliver the Coastal BID’s autumn campaign aimed at promoting accommodation providers from mid September to mid November 2014. This was a mix of posters on the London Underground, digital marketing and a ‘selfie’ competition. 100 posters appeared ‘cross track’ on some 28 London Underground station platforms over a total of 8 weeks and were seen by an estimated 8 million travellers.
The digital marketing produced some great results, coming in below the anticipated average cost per click. Full report available to download here.
The ‘selfie’competition generated 126 entries and some great shots of people enjoying their time in Bournemouth.