Key Takeaways
- AFC Bournemouth’s qualification for European football places Bournemouth on an international stage, increasing global visibility for the town.
- European fixtures are expected to drive increased footfall from visiting supporters, media and tourism activity.
- Local hospitality, retail and leisure businesses are likely to benefit from higher demand across matchdays and surrounding periods.
- The evening economy across Bournemouth will see additional support through increased activity in restaurants, cafés, pubs and entertainment venues.
- AFC Bournemouth has become a voluntary contributor to Bournemouth Coastal BID, strengthening its commitment to supporting the local business community.
- This partnership will help fund initiatives that directly support businesses across the Coastal BID area.
- The achievement reinforces Bournemouth’s reputation as a growing, ambitious coastal destination for visitors, investment and opportunity.
AFC Bournemouth Reach European Football
AFC Bournemouth’s journey from League Two to European competition represents one of the most remarkable growth stories in modern football. Built on ambition, belief and long-term progression, the club now finds itself competing on the European stage for the first time in its history.
This milestone not only reflects sporting success, but also brings significant wider benefits to Bournemouth and the surrounding coastal area.
The increased visibility that comes with European football will place Bournemouth on an international platform, driving greater awareness of the town as a destination for visitors, investment and business growth.
More matches, more attention, and more travelling supporters will bring increased footfall into the area, supporting local hospitality, retail and leisure businesses, while strengthening the evening economy across the town centre and wider coastal BID area.
A strengthening partnership with Bournemouth Coastal BID
We are also pleased to confirm that AFC Bournemouth is now a voluntary contributor to the Bournemouth Coastal BID levy.
This contribution reflects the club’s continued commitment to the local business community and represents a shared ambition to support long-term growth across the coastal economy.
These funds will directly support initiatives and activity that benefit businesses across the BID area.
Alongside this, AFC Bournemouth continues to invest in the region through wider developments including facilities, infrastructure and long term club growth, further reinforcing its role as a key driver of local economic activity, jobs and opportunity.
From proposed stadium redevelopment plans at the Vitality Stadium to the club’s wider investment in training facilities in Canford, AFC Bournemouth’s impact extends far beyond the pitch.
Statement from the Chair of Bournemouth Coastal BID, Peter Ruscoe
“Since being appointed as Chair of Bournemouth Coastal BID in 2023, I have seen first-hand the challenges our businesses have faced, particularly in navigating a period of financial uncertainty and changing economic conditions. It has not been an easy time, but throughout it all, the Coastal BID has stood shoulder to shoulder with our business community, listening, representing their interests, and working tirelessly to support them.
We have remained focused on delivering against the four pillars set out in our business plan, ensuring that our efforts are both strategic and meaningful. I am incredibly proud of what has been achieved so far, thanks to the resilience, collaboration and determination of the businesses within our area.
The confidence shown in the Coastal BID by AFC Bournemouth is testament to what can be achieved when we work together, demonstrating that we are all stronger when united behind a shared ambition to make the Coastal BID area truly exceptional.
As we look ahead to the next five years, I am excited about the opportunities in front of us. We will continue to build on our successes and harness the independent spirit and energy that makes our coastal businesses so unique. Together, I am confident we can drive continued growth and ensure a vibrant, successful future for Bournemouth’s coastal economy.”
Looking ahead
With AFC Bournemouth now competing on the European stage, the spotlight on Bournemouth grows even further.
More visibility.
More visitors.
More footfall.
And greater opportunity for the local economy and business community.
This is a moment that benefits the whole area, and we look forward to seeing the continued impact across the coastal BID region.
Best wishes,
Bournemouth Coastal BID
