Christmas in Boscombe becomes a winter wonderland, highlighting Bournemouth Coastal BID’s dedication to fostering community spirit and supporting local businesses during the festive season.

Festive Decorations and Activities

Christmas in Boscombe is a joyful celebration of community spirit, creativity and local pride that showcases Bournemouth Coastal BID’s commitment to supporting businesses and enhancing the visitor experience during this crucial trading period.
As part of its comprehensive Christmas programme, BCB invests in a suite of festive decorations, lighting displays and cultural activities that transform Boscombe into a winter wonderland and create a warm, welcoming atmosphere for shoppers and revellers alike. From the twinkling lights that adorn the high street to the magnificent Christmas tree that forms the centrepiece of the Sovereign Centre, BCB’s attention to detail ensures that every corner of the district is imbued with seasonal magic.

Community Traditions

BCB’s support for much-loved traditions like the Santa’s Grotto and Christmas choir performances reflects the organisation’s commitment to creating memorable, family-friendly experiences that bring the community together and drive footfall to local businesses. By working closely with partners like the Rotary Club and local schools, BCB ensures that these activities are inclusive, accessible and responsive to the needs and aspirations of the wider community.
Alongside these classic festivities, BCB also champions more innovative, eye-catching activations that showcase Boscombe’s unique character and creative flair. The Christmas projections that illuminate the high street are a prime example, using cutting-edge technology to create a sense of wonder and surprise that draws visitors from far and wide.

Innovative Christmas Activations

BCB’s investment in a comprehensive marketing and promotional campaign, encompassing everything from social media and digital advertising to targeted press and PR activity, ensures that Christmas in Boscombe stands out in a crowded festive marketplace. By consistently communicating the district’s unique offering and amplifying the voices of local businesses, BCB is helping to drive awareness, footfall and spend throughout the crucial Christmas trading period.

The success of Christmas in Boscombe is a testament to BCB’s strategic, collaborative approach to destination management and its unwavering commitment to supporting local businesses and communities. By working in partnership to create a distinctive, high-quality festive experience that appeals to visitors of all ages and backgrounds, BCB is ensuring that Boscombe thrives not just at Christmas but all year round, cementing its reputation as a dynamic, welcoming destination with a bright future ahead of it.