#lovewestbourne

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Westbourne is a beautiful,

welcoming place.

Westbourne is truly boutique, with contemporary interior, fashion and food. Such a pleasure to walk around enticed by fresh produce, fresh coffee, fresh gossip. Westbourne is refreshingly different.

Most of all, it is a place to pause, and explore a cosmopolitan, urban village, waiting to be found.

Better
Business

Enhanced
Environment

Distinctive
Destination

Safer
Day & Night

Better Business

Supporting growth, visibility, and collaboration across Westbourne.

 

Increasing Business Visibility & Reach

 

  • Created and manage the Love Westbourne Instagram and Facebook channels, generating over 60,000 engagements on top posts.
  • A dedicated microsite and website to showcase Westbourne’s unique offer.
  • Invested in targeted marketing and pay-per-click advertising campaigns, reaching audiences in and beyond Westbourne.

 

Championing Local Business Needs

 

  • Work closely with the council to highlight and resolve local business issues, including waste and fly-tipping concerns.
  • Host regular business meetings in Westbourne, giving local traders a voice in shaping the area’s future – from daytime vibrancy to a flourishing night-time economy.

 

Building Stronger Business Networks

 

  • Helped relaunch the Westbourne Business Association post-Covid, giving businesses an autonomous and united voice.
  • Attracted national sponsors to bring the largest car show event in the UK to Westbourne, boosting footfall and profile for local traders.

Safer Day and Night

Making Westbourne a safer, more welcoming place to visit, shop, and work—day and night.

 

Tackling Crime & Improving Security

  • Introduced a business crime reporting app, directly linked with Dorset Police, to help businesses report and reduce crime in real time.

 

Supporting Safe, Enjoyable Events

 

  • Fund road closures when needed to ensure the smooth and safe running of local events and activities.

 

Working in Partnership

 

  • Maintain strong engagement with the local authority to address safety concerns, operational issues, and improvements in public spaces.

 

Enhancing Public Spaces

 

  • Installed festoon lighting in the alleyway between Iceland and Coffee #1, creating a brighter, safer route to Milburn Road Car Park—making the area more inviting for evening visitors.

Enhanced Environment

Seasonal Floral Displays

 

  • Installed and maintain planters for 36 summer and winter pedestals, ensuring beautiful, fresh displays across the district.

 

  • Regular watering and maintenance to keep the displays in top condition all year.

 

Festive Decorations

 

  • Christmas tree and bespoke Westbourne branded Christmas lights to bring festive cheer and create a warm, welcoming atmosphere during the holiday season.

Distinctive Destination

Seasonal & Community Events

 

  • Hosted six weeks of Christmas events with live music every week.
  • Partnered with Bournemouth Coastal BID hotels to promote Westbourne to over 2 million guests, contributing to major town-wide events like Christmas Tree Wonderland and Friday Fireworks.
  • Organised standout events such as the Distinguished Gentleman’s Ride, Comedy Festival, and the Coastal Critters art installation by a national artist, which gained BBC coverage.

 

Special Celebrations

 

  • Decorated Westbourne with 40km of bunting for the Queen’s Jubilee.
  • Provided and installed Union Jack flags for the King’s Coronation.

 

Creative Marketing

 

  • Sourced local artists to create bespoke illustrations for Westbourne events.
  • Produced professional content, including videos, photography, and a Sky TV advert after lockdown to promote Westbourne beyond the local area.
  • Enhanced the Love Westbourne brand with the Travel to Westbourne campaign, including wrapping a double-decker bus.

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